Gorillas, the rapid delivery brand, has unveiled a new campaign to promote its new global brand positioning and creative platform.
The intention behind the ‘reframe’ of the brand is to enable customers to spend more time partaking in activities that they love as opposed to shopping in-store.
Created by agency The Or, the campaign will roll out via digital, video on demand and social as well as a TV spot that sees people enjoy their spare time instead of shopping. The hero film ends with the tagline ‘We deliver groceries so you can do whatever’.
Out-of-home (OOH) ads will also include lines like ‘Self-care not self-checkouts’ and ‘More time in the sheets.’
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Gorillas vice president of brand, Angharad Probert, hopes the new campaign helps “reframe” the brand shoppers have in mind and “not just as a brand who does their grocery shopping for them, but more importantly a brand who can give them some much needed time back.”
“At Gorillas, we position ourselves as being the on-demand service that shifts the focus from better shopping to better living,” Probert said.
“It was important for us to create a campaign that cuts through the noise and talks about the real and highly relatable emotional benefits you gain from using our service.”
