Love Island 2022 contestant Paige Thorne has signed a six-figure deal with global fashion brand Forever Unique.
The collaboration is the brand’s first-ever Love Islander partnership and will include an exclusive collection for ‘party season’.
The brand prides itself on being a high-quality and style-led fashion label which is said to be the reason why Paige chose to sign the deal. Forever Unique has said that its goal is to explore new and innovative ways to engage a wider market.
The brand ambassador deal is the third of its kind to come out of the most recent Love Island series. Most recently, Gemma Owen signed with PrettyLittleThing. Ekin-Su Cülcüloğlu and Tasha Gouri also signed deals with fashion brand Oh Polly and online marketplace eBay.
READ MORE: Opinion: Why Love Island is a platform for contestants, not brands
Owner of Forever Unique and star of the Real Housewives of Cheshire, Seema Malhotra, is said to have loved Paige from the word go.
“We are beyond excited to announce Paige as our latest celebrity signing,” she added.
“We were drawn to Paige immediately in the villa and love what she stands for as a strong, independent and driven female. She knows what she wants and that is at the core of our ethos as a brand. The new collection has been designed to make a statement.”
The brand-new collection intends to celebrate female empowerment and is aimed for women who are ‘proud to be unique and unapologetically themselves’.
Paige herself added: “I love that Forever Unique offers wardrobe staples that last a lifetime. I wanted my collection to be a considered purchase, using high quality materials and taking me out of my comfort zone. This is a real pinch me moment, I can’t believe I have my very own collection with a brand I’ve loved for years!”
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