Iconic tourist attraction the London Dungeon has satirised TfL’s decision to censor its latest out-of-home ad campaign, which it adjudged it to be ‘too rude and gory’ for the London Underground.
In response, one of the Dungeon’s actors – in the guise of a medieval jester – has taken to the capital’s streets to censor road names that those of a more sensitive disposition might consider ‘inappropriate’.
Offending street names included numerous colourful examples; such as Laycock Street in Islington, Bellenden Road in East Dulwich, Balls Pond Road in Dalston, Cumming Street in Pentonville and White Knobs Way in Caterham.
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The Dungeon’s satirical ‘Censoring London’ activation will be rolled out across out-of-home, PR and social media channels.
“We’re all about showing the dark underbelly of London’s rich history – and our advertising reflects this,” a London Dungeon spokesperson said.
“When we found out elements were deemed too much for London’s Underground system, we pounded the pavement to clean up its naughtiest place names to prove that the city itself is just as rude (if not more so) than we are. After all, if you can’t beat them, join them!”
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