Global digital marketing agency Tug has named Darra Naiman as the new managing director for its Canadian offices, based in Toronto.
Naiman joins Tug from her previous role as associate director of OMD Canada, having spent close to three years with the firm.
Reporting in to Nick Beck, Naiman’s remit will include doubling the size of Tug’s Canadian business over the next two years, by expanding agency’s content marketing and data and analytics capabilities.
Naiman’s focus will also be on digital paid media, above the line planning, alongside buying with digital, traditional and partnership placements.
READ MORE: OMD UK names new managing director and chief client experience officer
“Canada is a strategic market for us, with some great opportunities for growth, so it’s crucial we have the best team in place to deliver on our ambitions there,” Beck said.
“Darra’s extensive network, combined with her operational and digital marketing experience make her the perfect person to lead the team. We’re thrilled to have her on board.”
Naiman herself added: “Tug brings something unique to marketers. Our SEO and SEM capabilities and performance-based digital model are unmatched, enabling our team to be smart, analytical, nimble and efficient.
“The team has an impressive and growing foundation, and I’m excited to expand the service offering and move leaps and bounds for our Canadian clients – both existing and new.”
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