Kim Kardashian has collaborated with Beats by Dr Dre to create a custom line of nude tone Beats Fit Pro earbuds.
Available in a trio of colours, (Earth, Dune and Moon), the new ‘Beats x Kim’ partnership is intended to either “blend in or stand out”.
The new earbuds are functionally identical to the standard line of Beats Fit Pros and will retail at $200 (£163.61).
The models will debut for sale on Apple’s online store on 16 August in the US, Canada, UK, France, Germany and Japan. The line will not hit physical stores however until the 17 August.
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“This concept was born from my love for neutral color palettes, but I also wanted to show that tech is as much a part of style as clothes. I believe that the things we wear every day should feel effortless, including headphones,” Kardashian told Vogue.
“I’ve been a fan of the Beats brand forever, so I’m always up on their latest products. And because they know how important fitness is to me, I was one of the first people who got to try out Beats Fit Pro when they launched last year. They’re so comfortable that I’ll forget that I even have them in.”
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