The Secretary of State has unveiled a new £1.5 million campaign designed to build upon the UK and India’ strong relationship in anticipation of the upcoming G20, this year taking place in India.
Pandora appoints Sarah Chenery as new UK and Ireland Marketing Director
Pandora, the world’s largest jewellery brand, has announced the appointment of Sarah Chenery as its new Marketing Director for the UK & Ireland.
IWD generates 30bn impressions on social media
On 8 March, social media posts referencing International Women’s Day (IWD) garnered 29.7 billion potential impressions and possible views.
66°North marketing boss on authenticity and attracting the UK audience
66°North head of marketing Fannar Pall Adalsteinsson talks favourite campaigns, plans for the brand and launching in the UK.
Nestlé appoints Alex Gonnella as group marketing director
Nestlé UK and Ireland has named Alex Gonnella as its new group marketing director, effective from 1 September 2022.
CMOs are ‘drowning’ in data and distracted from consumer behaviour
According to new research from Adverity, chief marketing officer’s are ‘drowning’ in data and distracted from focusing on consumer behaviour.
Samsung’s marketing director Annika Bizon ‘unfolds’ the future of marketing
Marketing Beat sits down with Samsung’s marketing and omnichannel director, Annika Bizon, to discuss new launches, social media and future marketing plans.
Kim Kardashian collabs with Beats by Dr Dre to create nude tone earbuds
Kim Kardashian has collaborated with Beats by Dr Dre to create a custom line of nude tone Beats Fit Pro earbuds.
EasyJet teams up with Spotify to recommend holidays based on music taste
EasyJet has partnered with Spotify to create ‘Listen & Book’, a platform that will match holidays to the music tastes of Spotify users.
Meet the marketer behind ‘Elton John’s’ Primark advert
MB speaks to the marketer responsible for causing havoc by creating an advert tricking fans in believing Elton John was shopping at a Primark store in Liverpool…