Peter Crouch has taken part in a Lego ad campaign in celebration of the brand’s 90th birthday.
Led by agency Rankin Creative, the campaign intends to highlight the diverse nature of Lego enthusiasts from across the UK.
The various images captured by the acclaimed photographer Rankin highlight how long each fan has played with the brick toys.
“Lego play has always been in my life,” Peter Crouch said.
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“From a young age I’d build football stadiums – little goals, bricks to make the lines around the edge of the pitch and mini-figures as players for the match. Now, as a dad of four, Lego building is firmly back in my life and everywhere in our house. Some of the things the kids build are so intricate, it really amazes me how it captures their attention. I try to get involved but they normally send me away – I’m definitely better with my feet than my hands.”
Members of the public in London, Manchester and Glasgow will be able to view a variety of out-of-home (OOH) posters that capture Lego fans from all walks of life.
Rankin added: “I’ve captured some playful photography in my time, but this campaign has been a truly special one to be involved in. There aren’t many brands that have stood the test of 90 years, have fans across all ages and still manage to excite and inspire people across the world to be creative every day.”
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