Brother UK has appointed Delineo and Ice Blue Sky as agency partners for demand generation and ABM support, respectively.
As a result of the partnership, Delineo, part of stm_grp, will support the firm invigorated demand and lead generation strategy, with South-East agency Ice Blue Sky leading on ABM strategy across their UK audience.
Delineo will also act as lead agency partner for demand and lead generation, with the team driving wider digital campaigns across target markets for product offerings from the brand.
“We’re delighted to be appointed by Brother UK after an extensive pitch process against some of the most reputable agencies in the region,” Delineo strategy director Sam Rowlands said.
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“The opportunity for business growth is huge and we’re looking forward to working with their team to develop the brand, proposition, and campaigns.”
Ice Blue Sky will act as lead agency partner for all ABM activity in the brand’s UK market. Its main focus will be on driving engagement with key targeted activity.
Ice Blue Sky CEO Charlotte Graham-Cumming added: “We’re really excited to be working with the fantastic team at Brother, and we’re looking forward to the journey of helping them establish their ABM discipline – and driving lots of opportunities.”
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