THE GOOD – White Claw’s heatwave-battling ‘Cool Wall’
It will be hard for Londoners to forget the record-breaking high temperatures of Tuesday 19 July.
White Claw Hard Seltzer, however, decided to capitalise on the 40-degree heat by creating an out-of-home (OOH) poster to cool down the various over-heated Londoners.
The poster was fitted with cooling strips and had been coated in heat-proof paint that worked to absorb the heat emulating from bodies that interacted with the board.
The alcohol brand’s mural also contained a thermometer to prove to participants that the ‘Cool Wall’ would indeed help them out on the hottest day of the year.
“With record breaking temperatures, we wanted to give Londoners a much-needed moment of light refreshment on this scorching day. What better way to cool them down than with a White Claw in hand and a billboard that will absorb all heat!” White Claw UK head of marketing Michael Dean said.
Located in 83 Redchurch Street, Shoreditch, the ‘Cool Wall’ will be available to use for two weeks.
READ MORE: White Claw’s ‘Cool Wall’ aims to refresh over-heated Londoners
THE BAD – ‘Elf Bar’ vaping brand breaks advertising rules by selling to children
Earlier this week, ‘Elf Bar’, a Chinese e-cigarette brand, broke British advertising rules by promoting its products to young people.
An Observer investigation found that the product was promoted by social influencers who claimed to be paid for the advertisements.
The videos are not age restricted and in most cases are not clearly labelled as ads, often gathering hundreds of thousands of views on apps like TikTok, which is used by three-quarters of 16 to 17-year-olds and half of eight to 11-year-olds.
Experts have warned that the vapes, containing the highest concentration of nicotine permitted by UK law, are being increasingly used by under-18s as young as seven. The percentage of children who have tried vaping this year has reportedly risen from 14% to 16%.
The Chinese ‘Elf Bar’ brand produces disposable vapes, with flavours like bubblegum, cheesecake and watermelon most likely appealing to young people.
“Despite vaping being of huge benefit to many people, the shocking increase in non-smokers and vapers picking up these products means we need to seriously consider the way these products are advertised and sold,” Chester University medical science programme leader Dr Gareth Nye added.
READ MORE: ‘Elf Bar’ vaping brand breaks advertising rules by selling to children
THE UGLY – British teachers boycott the Science Musuem due its ties with a coalminer
Late last week, over 400 teachers and educators from across the country agreed to boycott the Science Museum in London due to its sponsorship deal with a brand linked to the coalminer Adani.
Teachers united to sign an open letter to the museum stating that they will not bring their students to the building until it cancels its sponsorship deal with Adani Green Energy.
Adani Green Energy is owned by Adani Group, a major coalmine and coal-fired power station company.
Last year, around 40 prominent academics and scientists, including a former director of the museum and a former chair of the Intergovernmental Panel on Climate Change (IPCC), said they were “deeply concerned” about the institution’s fossil fuel sponsorship deals. They also announced that they would boycott the museum until the situation was resolved.
“I’ve brought many thousands of students to this place over the last 25 years. It makes me so sad that this magical building, that has done so much to benefit and inspire young people, is now actively harming them by allowing coal giants like Adani, who are destroying the future of the world’s young people by expanding mining, to greenwash their reputation at the expense of the reputation of the museum,” Harris Westminster Sixth Form teacher, Ian McDermott told The Guardian.
READ MORE: British teachers boycott Science Museum due to its Adani coalminer sponsorship
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