Beefeater Gin and its newly appointed creative agency McCann London, have released the brand’s latest campaign iteration of the ‘Spirit of London’ platform.
Produced by McCann London, the gin brand’s 30-second spot showcases the many places and atmospheres that make London so energetic.
The lively ‘Spirit of London: Next Wave’ montage features iconic landmarks and areas such as Big Ben, Tower Bridge, Soho and Camden.
“Beefeater is London’s OG (original gin). And – just like the eclectic city we all know and love – it’s made up of contrasts; different ingredients that come together to give it its unique flavor. So we brought this to life through a clashing, collaging, visual style,” McCann creatives Georgia Horrocks and Holly Henderson said.
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Debuting in Greece later this month, the campaign is set to roll out internationally via out-of-home (OOH), digital-out-of-home (DOOH), digital media, TV and radio platforms.
Beefeater global brand director, Murielle Dessenis added: “Our first iteration of The Spirit of London campaign was highly successful, growing brand equity and contributing to business growth in many of Beefeater’s key markets, with particular success in Brazil, Argentina, Greece and South Africa, where we saw particularly high engagement levels across all platforms.”
“This clearly demonstrated that this creative platform resonates with our target audience, the Urban Explorers. Now we’re taking it one step further by adding even more culturally relevant references to what life in the city means for our consumers.”
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