London & Partners, the firm set up to promote business growth and tourism to the City has today (7 July) revealed a £2 million multichannel campaign, ‘Let’s Do London’.
Aimed at speeding up London’s post-Covid economic recovery, the campaign will encourage visitors to spend more in the capital, with a push developed by one of the city’s own firms, M&C Saatchi.
With media planning and buying executed by another London-based agency, Wavemaker, the campaign is set to run across TV, video-on-demand, social media and radio.
Focused on showcasing the capital’s extensive cultural and leisure offering, the campaign will promote activities for a wide range of budgets to maximise its reach across financial cohorts.
Covid-secure outdoor activities will also be highlighted, following ongoing public concern around the virus. Wavemaker’s tailor-made strategy is set to target key moments in the calendar, such a school holidays to supercharge the promotional push.
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“London remains a top destination for domestic visitors this year,” London & Partners director for marketing & destination, Rose Wangen-Jones said.
“As people plan their next holiday, we know that our audiences are looking for new, surprising and novel experiences.
She added: “London’s visitor offer is constantly evolving and this campaign will spotlight the diverse range of experiences available in our city.
“With a range of new theatre shows, hotel offerings, cultural attractions, restaurants and bars, there has never been a better time for Brits to visit London.”
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