Guinness has launched its ‘Lovely Day’ campaign in a bid to highlight Ireland’s adoration for summer and love of the creamy Irish drink.
Created by AMV BBDO, the 30-second TV spot sees a group of friends work their way across Ireland in search of sunshine, eagerly awaiting that first sip of Guinness.
What starts out as a pint of stout in the sunshine, soon turns into a spontaneous adventure in which the group travel far and wide across the Emerald Isle. As the brand state, “people will go to extreme lengths to make the most of summer”.
The hearty film, directed by Spindle’s Molly Burdett, is set to be promoted across festivals this summer, including All Together Now, the Big Grill, Forbidden Fruit and the Galway Races.
READ MORE: Tourism Ireland unveils new interactive St. Patrick’s Day campaign
“The idea was based off of a truth that (almost) all of us share – when the shade catches up, we move into the sun. A really fun brief to work on with a great team,” AMV BBDO art director Alicia Cliffe said.
Diageo marketing manager Jeanette Levis added: “We are so proud to share this new Guinness ad, which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.”
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