Asda is joining forces with Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing. In…
Read MoreM&C Saatchi drafts in Ronan Keating for Diageo Boxing Day beer campaign
Rockshore, the Diageo-owned Irish lager and cider brand, has drafted in Boyzone’s Ronan Keating for its Boxing Day-focused beer campaign.
Shell poaches top talent from Diageo for new comms exec hire
Energy firm Shell has poached Diageo’s former communications chief to oversee its global strategic communications, while Diageo has also appointed a new leader for its comm functions.
Diageo grows marketing spend despite ongoing economic turmoil
Diageo has increased its global marketing investment by 5.6%, with its overall marketing spend rising to £3bn, up from £2.7bn a year ago.
Rockshore launches new ‘refreshingly Irish’ M&C Saatchi campaign
Rockshore, has launched a new integrated ‘Refreshingly Irish’ campaign following a successful three-way competitive pitch by agency M&C Saatchi.
WACL unveils ‘50%’ campaign to encourage industry to fill half of CEO roles with women
WACL has unveiled ‘The 50%’ – a new campaign which hopes to encourage the advertising industry to fill 50% of its CEO roles with women.
Holding out for a ZERO! Guinness wants you to actually remember this St Patrick’s Day
In its biggest responsible drinking campaign to date, Guinness is calling on Ireland to make it a St Patrick’s Day to (actually) remember…
St Luke’s appoints new joint chief creative officer
Independent agency St Luke’s has promoted its executive creative director Rich Denney to the newly created role of joint creative officer.
J&B Spain emotional Christmas ad shines the light on LGBTQIA+ rights
J&B Spain has unveiled its 2022 Christmas ad, pledging its support to the LGBTQIA+ community this festive season.
FutureDeluxe appoints first UK MD
Creative studio FutureDeluxe has expanded its UK leadership team with the appointment of James Murray as managing director.