Media group Global has retained its advertising contract with Gatwick Airport for a further five years, ensuring that it remains the largest UK airport media owner.
Currently the UK’s third largest airport, Gatwick served over 46 million yearly passengers pre-Covid, as such, Global’s retention of the contract will secure the firm’s access to prime advertising space with a guarantee of constant domestic and international footfall.
Advertising spaces available at the airport include the highly visible ‘Welcome Arch’, numerous large DOOH placed throughout the airport and ‘high impact’ displays located within the International Departures Lounge.
According to Global’s own research, airport advertising has a significant impact on purchasing behaviours, with 47% of the study’s respondents saying had been prompted to research something they’ve seen advertised at an airport, 45% said they’d been prompted to purchase something, and 44% said they’d made a note of an advert for the future.
The media giant also claims that its national airport advertising portfolio, which also includes Luton, Stansted, Manchester and East Midlands airports reaches 143 million international passengers annually.
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“Having our advertising contract with Gatwick renewed for another five years is testament to the dedication and expertise within the outdoor teams here at Global,” Global director of commercial, outdoor, Chris Forrester said.
“We love connecting brands with people, and as the travel industry continues to thrive following the lifting of Covid-19 restrictions, airports are a great environment to engage with a captive audience and to inspire travellers as they pass through.”
Gatwick head of retail operations, Nick Williams added: “We are proud of the environment we offer to advertisers, enabling them to reach audiences when they are at their most engaged.
“We have exciting plans to further develop the advertising estate over the coming years which we believe will create an even stronger platform for advertisers to inspire our passengers.
He concluded: “We look forward to working with Global for another five years and seeing the impactful and creative advertising campaigns across the airport.”
