Humanitarian charity British Red Cross has selected Havas Media UK as its creative agency in a bid to expand its supporter base.
Following a competitive pitch, the ‘big six’ agency will now partner with the charity and handle its media planning and buying account.
The news comes a week after Crisis, the national charity for people experiencing homelessness, selected Adam&eveDDB to lead its 2022 Christmas campaign.
Havas will help increase British Red Cross’ brand consideration and relevance by supporting its ten-year strategy that focuses on three humanitarian crises categories. These include ‘displacement and migration’, ‘health inequalities’ and ‘distasters and emergencies.
As well as an integrated brand fundraising push later this year, the agency’s strategy will involve utilising its own channels to create effective ‘legacy’ campaigns.
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“During our pitch process, Havas Media demonstrated impressive business acumen and industry-leading capabilities across both brand and performance media,” British Red Cross director of supporter marketing and engagement, Kerry Blackstock, said.
“However, what really set them apart was their digital and integrated planning capabilities. They also demonstrated real passion for the work we do and a desire to partner with us to make a difference to the lives of vulnerable people in times of crisis.”
Havas Media UK managing director Stephanie Marks added: “The British Red Cross is a phenomenal organisation and the work it does has real impact. It’s a brand that’s a true force for good, which aligns with our own ongoing mission to make a meaningful difference.”
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