Tesco’s chief customer officer Alessandra Bellini is set to step down from her role at the end of September after close to seven years with the grocer.
Tesco CCO: “Clubcards are now used across 80% of all Tesco transactions”
Tesco’s chief customer officer, Alessandra Bellini tells MADFest why Clubcard has been nothing short of a runaway success since 1995.
Tesco has got dinner sorted in latest Food Love Stories film from BBH
Tesco has put co-parenting centre stage as it answers last-minute “what are we having for dinner?” moments in the latest Love Stories film.
Tesco celebrates Britain’s love of cheese with Eurovision-themed TikTok contest
Tesco is celebrating the nation’s love of cheese by launching a singing competition on social media app TikTok with a Eurovision-themed flavour.
Tesco retains WPP’s EssenceMediacom following competitive pitch process
Big four grocer Tesco has today appointed EssenceMediacom as its retained media agency after a three-month competitive pitch process.
Publicis Groupe UK chief selected as Advertising Association chair
Publicis Groupe UK chief executive Annette King has been selected as the new chair of the Advertising Association.
Tesco ditches HFSS multi-buy deals despite government push-back
Tesco has announced that it is committed to removing multi-buy deals on HFSS products despite the government delaying HFSS bans for a year.
Tesco ‘Better Baskets’ campaign encourages consumers to avoid HFSS foods
Tesco has unveiled its new ‘Better Baskets’ campaign, encouraging consumers to buy healthier food by signposting them to “healthy zones” in-store.
Tesco to open Easter-themed pop-up café in Shoreditch
Tesco has unveiled its new Hot Cross Bun Café in Shoreditch, which will offer customers a “one-of-a-kind dining experience” centred around the Easter staple.