British menswear brand Orlebar Brown has launched a “flamboyant” WHAM! inspired collection campaign in celebration of its 15th anniversary.
To promote the exclusive collection, creative agency The Sunshine Company teamed up with production company RSA Films to create an “effervescent” social, digital, online, in-store, print, OOH and editorial campaign.
The “vibrant, bold, and daring” collection intends to capture the Club Tropicana theme and draw people into the brand’s “happy place of playful, colourful flamboyant, summer fun.”
Soundtracked to WHAM!’s 1983 top hit, the character focused films and campaign imagery are directed by RSA’s Marie Schuller and features Jordan Barrett, the so-called “model it-boy of the new era”.
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“The light-hearted triptych of films mirror Orlebar Brown’s true spirit of ‘holidaying better’ by tonally capturing sunshine, good times and happiness,” Orlebar Brown said.
The video advertisement that features Jordan Barrett, mimics the famous Club Tropicana video in which George Michael bathes in the sun and sings.
“Orlebar Brown turns 15 this year. What better way to mark this big birthday than by creating a capsule collection that celebrates our roots: holidays, happiness, being experimental, family, friends and beautiful places,” Orlebar Brown founder and creative director Adam Brown said.
“And after two harsh years, it seemed only right to amplify the collection with help from Sunshine, RSA and WHAM!’s tonally on-point, feel good Club Tropicana vibes.”
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