Veuve Clicquot has opened a pop-up café in partnership with celebrity chef Andi Oliver, inspired by its latest international brand campaign ‘Good day sunshine’, produced by French agency BETC.
The ‘Sunny Side Up Café’ will be located on Greek Street, Soho from 22 to 30 April, excluding 25 April. Up to four guest can book tables for 90-minute slots, from 8 am till 6.30 pm.
The French champagne house has launched the London pop-up as part of its 250th anniversary brand marketing campaign, which is spearheaded by a new 30-second spot featuring an exclusive cover of The Beatles track ‘Good Day Sunshine’ by Canadian singer-songwriter Charlotte Cardin.
The campaign will focus on reinforcing Veuve Clicquot’s historic association with the colour yellow first used by the brand in 1877, by placing it at the front and centre of all its upcoming marketing materials.
The integrated campaign will be roll out across print, OOH and digital channels. It will also include an exclusive digital showcase of Charlotte Cardin.
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“This new brand campaign is the embodiment of Veuve Clicquot’s belief that every sunrise is the promise of endless opportunities,” Veuve Clicquot chief of marketing & communications, Carole Bildé said.
“From Madame Clicquot’s profoundly optimistic state of mind to our iconic yellow, our link to the sun is rooted in our DNA and our 250th anniversary was the opportunity to claim it loud and clear.
She added: “This new campaign breaks the codes of the champagne category, elevating Veuve Clicquot as a luxury House beyond the category while staying true to its effortless chic brand identity.”
Cardin added: “I’m very happy to partner with the iconic Veuve Clicquot and to reinterpret ‘Good Day Sunshine’, a true classic.
“This collaboration was very natural to me as I am a fan of drinking champagne and love the joyful vibes of this project.“
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