UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
WACL unveils ‘50%’ campaign to encourage industry to fill half of CEO roles with women
WACL has unveiled ‘The 50%’ – a new campaign which hopes to encourage the advertising industry to fill 50% of its CEO roles with women.
Erotic Durex ad encourages women to ‘experience the experience’ of pleasure
Durex has unveiled a campaign in Israel in a bid to encourage women to explore pleasure through the brand’s ‘Naturals Intimate Gel’ product.
Adidas mimicks Samsung’s ‘Night Owl’s ad to shine a light on women’s safety
Adidas has responded to Samsung’s ‘Night Owls’ campaign to highlight the ‘ridiculous’ measures women take to feel safe when running after dark.
SheSays displays the reasons women resign from marketing roles in IWD campaign
SheSays, has unveiled an honest social campaign to uncover the real reasons people are resigning from roles within the marketing industry.
IPA census: Diversity among ad agencies rises as gender and ethnicity pay gap closes
IPA has published its 2022 Agency Census revealing a general accelerated pace of change for employment and diversity levels within the industry.
Women make up only 37% of leadership roles in media and communications
According to LinkedIn data, women hold only 37% of senior leadership roles in the media and communications industry.
Over 1 in 4 UK ethnic minority women feel ‘negatively portrayed’ in advertising
Unstereotype Alliance shows over 1 in 4 UK women of ethnic minority backgrounds feel their ethnic group is portrayed negatively in ads.
Johnnie Walker unveils ‘First Strides’ grant fund
Johnnie Walker has launched First Strides, a scheme that celebrates organisations that push boundaries and take steps towards progress.
Girls Aloud’s Kimberley Walsh swaps singing for DIY in new Wickes Partnership
Wickes has unveiled its ‘first official talent partnership’ with Girls Aloud singer, presenter and actress Kimberley Walsh.