The Information Commissioner’s Office (ICO) has announced that it will be investigating tracking technology used by gambling firm Sky Bet.
Sky Sports launches integrated campaign to kick-off new football season
Sky Sports has launched an omnichannel marketing campaign to promote the start of its 2022-23 football coverage, developed by Brothers & Sisters
Sky and Netflix release innovative spot to promote ongoing partnership
Sky Creative has tapped London-based production house Familia to run a new campaign promoting Sky and Netflix’s ongoing content partnership.
Sky cuckoos traditional marketing techniques with disruptive campaign
Sky has launched a disruptive omnichannel campaign to promote its latest original series ‘The Midwich Cuckoos’, featuring disruptive activations.
O2 Arena poaches former Sky marketing director
AEG has appointed former Sky marketing director Robbie Balfour as the O2 Arena’s new director of marketing & brand.
Häagen-Dazs declares itself ‘The Ice Cream of Ice Creams’ in global campaign
Ice-cream brand Häagen-Dazs is launching a new global brand campaign titled ‘The Ice Cream of Ice Creams’, focusing on its premium nature.
Ginsters focuses on ‘comfort’ for £1.3m TV pasty campaign
Cornish pasty maker Ginsters has launched a £1.3 million TV campaign to introduce its new strapline ‘Ginsters, from a land where comfort matters’.
Paramount+ unveils UK and Ireland launch date
Paramount’s global streaming service, Paramount+, is set to launch in the UK and Ireland on 22 June 2022.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Sky creates ghostly hologram to promote upcoming series set in Lake District
Sky Studios has created an innovative hologram projection on the banks of Derwentwater in the Lake District to promote its upcoming series ‘The Rising.’