Waitrose has launched its Christmas advert for 2023, starring TV icon Graham Norton as it embraces a new brand direction with Saatchi & Saatchi.
Saatchi bolsters senior team with new strategy hires
Saatchi & Saatchi has bolstered its senior strategy team with the appointment of Emily Lewis-Keane and Jimmy MacAskill as senior strategists.
EE unveils mammoth campaign celebrating new brand platform
EE has unveiled a mammoth package of new services, products and an identity platform supported by a new multi-channel customer-focused campaign.
Direct Line relaunches iconic sonic branding after 10-year hiatus
Direct Line has relaunched its iconic sonic identity for the first time in over a decade, showcasing both a new sonic logo and hero brand anthem.
Waitrose feels good about food with debut Saatchi & Saatchi campaign
Waitrose has leaned into its new brand promise of ‘Food to Feel Good About’, putting “great tasting products” at the heart of the creative.
OVO’s real-time grid-powered ad signals a new era in energy advertising
Energy company OVO is harnessing real-time data from the National Grid solely to power its latest innovative DOOH campaign, scheduled for when the grid is greener.
Critics warn John Lewis’ new director collective may spell the end of the ‘traditional Christmas tear-jerker’
Critics have warned that John Lewis’s new French directors, Megaforce, may spell the end of the retailer’s ‘traditional tear-jerker’ Christmas advert.
BT and Netflix celebrate ‘big screen thrills’ with ‘small screen bills’
BT has unveiled a film dramatising partnership with Netflix, highlighting the benefits of having broadband and TV with the streaming service included.
EE challenges Fortnite gamers to ‘capture the store’ with Saatchi activation
EE has invited gamers to ‘Capture the store’ in a Fortnite gaming activation with Digitas and Saatchi, in an aim to promote the new EE Game store.
A Timeless Gift: Leeds agency uses ChatGPT to predict John Lewis’s 2023 Xmas ad
Marketing agency Boutique has enlisted the help of generative AI ChatGPT to predict the plot for John Lewis’s 2023 Christmas ad campaign.