Nearly two-thirds of UK brands are ‘under-utilising’ their data and limiting its effectiveness by focusing on general analysis activations.
UK retailers failing to adapt to consumers’ digital needs, report reveals
MoEngage’s latest report has found a growing personalisation gap between UK retailers and their customers’ increasingly digital-first demands.
KFC’s former CMO Meg Farren returns as GM
Fast food chain KFC has revealed its former chief marketing officer who left for Asda, Meg Farren, is to rejoin the company.
Superdrug unveils ‘Where you can be you’ employer brand to promote careers in retail
Superdrug has launched its new ‘Where you can be you’ employer brand to promote the ‘vibrancy’ and diversity of a career in retail.
Shipyard American ale gets rebrand ahead of UK marketing push
Carlsberg Marston’s Brewing Company has announced a rebrand of its Shipyard ale range.
Love Island hooks up with WKD for the second year
ITV dating show Love Island has named drinks brand WKD as its official alcohol partner for the eight series starting next month.
In Pictures: The launch of Coke Studio
Yesterday, Marketing Beat attended the launch of the platform at London’s music venue, Troxy
Boots UK announced as Love Island’s beauty partner
Health and beauty retailer Boots has been announced as the official beauty partner of the ITV reality show, Love Island.