Father Ted and Ted Lasso director Declan Lowney has directed Specsavers’ latest TV ad spot.
OOH provider Open Media rebrands to cement B-Corp status
Out of home billboard provider Open Media has unveiled a rebrand, complete with a brand new website.
Now TV evokes night fall in eery new True Detective OOH
Streaming giant Now has used light sensitive paint in a new OOH billboard to marks the latest series of “True Detective: Night Country”.
KitKat asks Brits to ‘take a brrr’ from the cold as Baltic snap bites the nation
KitKat is encouraging the British public to ‘take a break’ from the cold via a quickfire OOH campaign designed to capitalise on the current cold snap.
Gymbox calls out OOH media after ad appears to offer ‘rest of the year free’
Gymbox’s Rory McEntee has aired his frustrations with Global in particular after the media owner appeared to botch its New Year campaign.
Ocado’s 10,000 price promises campaign gets ‘punchy’ for 2024
Ocado is the latest retailer to launch a value-focused new year campaign, focusing on the ‘10,000 price promises’ offered by the online grocer.
Gousto steals the show with TV courtroom-inspired film
Gousto and Mother London have come together to create a courtroom drama-inspired blockbuster campaign asking ‘what shall we watch?’
McDonald’s eeks every inch of value out of giant OOH stunt
Leo Burnett and McDonalds have joined forces to create an oversized billboard, which cheekily gets its money’s worth by spreading on to wall.
System1: OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
UK has become third largest global advertising market according to GroupM
GroupM has revealed that the UK has become the third-largest global advertising market in 2023, overtaking Japan due to the weakening of the yen.