Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Morrisons appoints Leo Burnett as its new creative agency
Morrisons has appointed Leo Burnett as its new creative agency of record, which is set to take over from Publicis.Poke next year.
Morrisons brings back Farmer Christmas for 2022 ad campaign
Morrisons has worked with Publicis•Poke to bring back Farmer Christmas for the second year running as part of its 2022 Christmas campaign.
Morrisons’ unveils exclusive deals for its loyalty card members
Morrisons now offers its loyalty card scheme members exclusive discounts similar to that of Tesco’s Clubcard Prices deals.
Morrisons launches internal ad agency to supercharge suppliers’ campaigns
Morrisons has launched an internal advertising agency, the Morrisons Media Group, which will help supplier brands deliver bespoke campaigns…
Morrisons to review creative agency as it focuses on delivering for customers
Supermarket chain Morrisons has announced that it is reviewing its advertising agency account, currently held by Publicis.Poke.
Madrí Excepcional beer debuts £3.5m ad campaign with Havas London
Spanish lager Madrí Excepcional has unveiled its first ever ad campaign in a bid to build on the brand’s pre-existing success in the UK.
Birds Eye supports biodiversity with ‘Peas For Bees’ campaign
Birds Eye has launched a campaign to ‘educate the nation’ on biodiversity as it highlights its efforts to protect nature through sustainable farming.
Morrisons acquires McColl’s agreeing to pay store’s £170m debts
Morrisons has beat EG Group to the punch by agreeing to acquire McColl’s and its 1,160 convenience stores, including 270 Morrisons daily stores.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.