Meta yesterday released its long-awaited alternative to Twitter – Threads – which has reportedly already seen 30 million users sign up in its first day.
Data: AI is the most important consumer trend to watch for marketers
AI has been singled out as the single most important consumer trend to watch for marketers, according to the latest Mediaocean report.
Publicis Groupe expands global ad tech partnership with Mediaocean
Advertising platform Mediaocean has announced an expanded seven-year partnership with major international agency Publicis Groupe.
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
New York’s Mediaocean acquires SaaS firm Imposium
Omnichannel advertising platform Mediaocean has announced that it has acquired video software firm Imposium. The small, New-York based tech…
Cookies are a thing of the past as ad industry focuses on social channels
Cookies are set to become a thing of the past as social takes the lead, according to a report from omnichannel advertising platform Mediaocean.