Omnichannel advertising platform Mediaocean has announced that it has acquired video software firm Imposium.
The small, New-York based tech company enables marketers to quickly create personalised videos in to create tailored massaging for their customer base.
Imposium has already secured a range of awards, including an SXSW Best of Show, Best Interactive Video from the MTV Music Awards, an Emmy, a One Show Gold Pencil, and recognition from other industry bodies ranging from the Webbys to Cannes Lions to the IAB.
Mediaocean’s advertising video technology system, Flashtalking had already incorporated Imposium’s software – its acquisition by Mediaocean will mark the next step in its development.
“While Mediaocean continues to invest in new capabilities for delivery and measurement in the CTV and video space, we are also deeply committed to advancing creative production and creative management capabilities as well,” Mediaocean president, John Nardone said.
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“This acquisition of Imposium, the recent acquisition of Drishyam AI, and our expansion into new outlets for video entertainment content like TikTok are all investments to support this future creative infrastructure.”
Imposium CEO, Jason Nickel added: “We partnered with Flashtalking to incorporate our real-time video rendering capabilities and the resulting impact was dramatic enough that they wanted to bring the technology fully in-house.
“Imposium’s technology enables scalable delivery – we can generate a million unique videos a day if necessary – and our creative mandate has been to enable the marriage of storytelling and programmatic automation in a way that can amplify rather than detract from the brand storyline.
He concluded: “We are excited by the opportunity to join forces with Mediaocean to bring these capabilities to a larger audience of global brands and agencies.”
