The global collaboration will see Mediaocean provide ad infrastructure technology and other services across a wide variety of markets including the United States; Canada, the United Kingdom, France, and the Netherlands, with an option to expand further into Europe and Asia.
The extended agreement will include taking to market primary ad serving (PAS), dynamic creative optimisation (DCO), CTV/video ad serving, and measurement capabilities from Mediaocean’s ‘Flashtalking’ via Publicis’ vast global network and customer base.
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“Partnering at an even deeper level with Publicis, given our shared commitment to omnichannel from both an infrastructure and innovation standpoint, constitutes a critical step for us,” Mediaocean co-founder and CEO, Bill Wise said. “This is advertising at scale, to meet the moment for consumers today and into the future.”
The deal will also see Mediaocean social ad solutions being rolled out across Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, and Snap.
Mediaocean chief customer officer, Stephanie Dorman added: “Following on many years of successful work together, we are excited for this next chapter of Publicis and Mediaocean. This deal effectively sets the stage for centralised collaboration across teams and technology. Everyone wins, especially our shared clients in regions around the world.”