Kellogg’s is celebrating a non-HFSS milestone with an art exhibition designed to demonstrate just how much salt and sugar the brand has cut.
Asda poaches Aldi’s top marketer
Supermarket chain Asda has named David Hills as its new chief customer officer effective immediately. He joins from rival grocer Aldi.
Kellogg’s ad banned: ASA cracks down on misleading and ‘unauthorised health claims’
The advertising standards authority (ASA) has asked Kellogg to remove a ‘misleading’ promotional page that used ‘unauthorised specific health claims’.
Kellogg’s celebrates 25 years of breakfast club support with new Leo Burnett UK spot
Kellogg’s has marked 25 years of its Breakfast Club programme by launching a new brand platform titled “Better days are built on breakfast”.
Howling musical hamster announces Pringles multigrain in new TV ad
Snacking brand Pringles has this week unveiled a wonderfully quirky integrated campaign to promote its new, HFSS-compliant multigrain range.
Dentsu Creative hires UK chief executive
Dentsu Creative has appointed Jessica Tamsedge as its new UK chief executive in a bid to ‘build a thriving common culture’.
Kellogg’s Pop Tarts enters metaverse with first UK campaign in 20 years
Pop Tarts has launched its first UK campaign in 20 years, with a metaverse activation overseen by creative agency Dentsu.
Watch: Pringles launches festive football mashup with Grey London
Pringles has this week unveiled a new TV spot that celebrates this year’s unique collision of festive cheer and World Cup football.
Brand Licensing Europe 2022: Why brand extensions are a marketing win
MB finds out more about the role of marketing within the brand licensing industry with Black Lives Matter UK, Topps Europe and Pink Key Licensing.