System1 has revealed the early front runners in this year’s Christmas ad race based off its measurement of viewers’ emotional responses.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Women’s World Cup is outscoring men’s tournament for advertising appeal
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.
Twitter’s new ‘X’ logo is a branding horror show, System1 research reveals
Marketing research and effectiveness platform System1 has used its ‘Distinctive Asset Testing’ capability to (rather unsurprisingly) find that a vast majority of consumers prefer Twitter’s old logo and identity to…
Read MoreGreatest Showman’s Michael Gracey directs latest ‘Raise Your Arches’ ad for McDonald’s
McDonald’s has released the second instalment in its immensely successful ‘Raise Your Arches’ brand platform, following Edgar Wright’s debut.
Humour in, purpose out: System1 analyses Cannes’ favourite ads
System1 has today revealed the public’s take on Cannes Film Lions Grand Prix winners using its ‘Test Your Ad’ measurement proposition.
System1 launches Pinterest-backed ad measurement tool
System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact…
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.
WPP’s Finecast and System1 publish report vindicating addressable TV advertising
GroupM has today (24 April) released a new piece of research on the on the effectiveness of addressable TV advertising, conducted by Finecast.
System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.