As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
Molly-Mae Hague and Tommy Fury Instagram giveaway post breaches ad code
A story post and a post on influencers Molly-Mae Hague and Tommy Fury’s ‘@mollymaison’ Instagram account has breached ASA and CAP code.
Lacoste unveils ‘first-ever’ AR OOH activation with ‘Superheroes’ campaign
Lacoste has launched its latest campaign, Lacoste Superheroes, an experiential pop-up that intends to ‘cut through the Christmas fragrance noise’.
Scotch Whisky Association designs new marketing rule for influencers
The Scotch Whisky Association has published a new edition of its code of practice with a brand new rule designed specifically for influencers.
Study reveals 61% of UK public cannot relate to influencers
Room Unlocked finds 61% of British people struggle to identify with influencers on any level, raising concerns over how ‘disingenuous’ they are.
Influencers ‘infuriate’ fans by boasting about luxury lives during cost-of-living crisis
Social media influencers are “infuriating” fans by showing off their lavish life styles, despite the ongoing cost of living crisis, a new poll has found.
9 in 10 consumers are happy to shop second hand, Virgin Media O2 reveals
Virgin Media O2 has revealed that the stigma of buying used goods is now a thing of the past, as nine in ten people now like shopping second hand.