Flash and unattainable influencer content is losing its grips with consumers while de-influencer marketing continues to make an impact.
Ogilvy calls for crackdown on AI-generated social media ads
Ogilvy has called for an industry-wide policy change to label AI-generated influencer content on social media with the hashtag #PoweredbyAI
KSI ad for JD Sports becomes latest influencer ad to be banned
Youtuber, rapper and boxer KSI has had an Instagram advertisement for JD Sports banned by the Advertising Standards Authority (ASA).
Screwfix says ‘Don’t stop. Sprint’ in new rapid delivery campaign
A new TV and social media campaign from Screwfix says ‘Don’t stop. Sprint’, highlighting the retailer’s 60-minute rapid delivery service.
WPP acquires data-led influencer marketing agency Goat
WPP has acquired Goat, a data-driven influencer marketing agency that produces campaigns ‘grounded in performance and measurement’.
Cleaning influencer Mrs Hinch has two ads banned for failing to highlight videos as promotions
Two ads from cleaning influencer Mrs Hinch have been banned by the ASA for failing to clearly identify the videos as advertisements.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Gorillaz mentions influencers in latest album ‘Cracker Island’
Gorillaz latest song ‘The Tired Influencer’ – which features in the band’s latest album Cracker Island – explores the influencer marketing trade.
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.