Disney has announced that it will begin to roll out aspects of Hulu’s ad-targeting capabilities to Disney+.
Disney Plus discloses the price of its new ad-supported tier
Disney Plus has announced that it will launch its new cheaper ad-supported tier in the US on 8 December this year.
Disney+ discloses details of its new ad-supported tier
Disney+ has revealed that its cheaper ad-supported tier option will have a lower number of ads than its streaming competitors.
Netflix explores live streaming option with possible unscripted series and stand-up specials
Netflix is considering whether to include live streaming as part of its service, with live unscripted series and stand-up specials a possibility.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.