Manchester City Football Club has inked a multi-year global deal that will see Publicis Sapient named as the team’s official digital business transformation partner.
The move will see the agency, part of the Publicis Groupe, support the club’s ongoing digital transformation strategy as it looks to enhance what it calls its “digital ecosystem”.
To help assists Manchester City’s digital development, Publicis Sapient will deploy its integrated ‘SPEED’ capabilities: Strategy, Product, Experience, Engineering and Data & AI.
“As a Club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the Club’s Official Digital Business Transformation Partner,” said Roel de Vries, City Football Group COO.
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“Through the new partnership, we will benefit from industry-leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.”
The partnership will also see the Publicis Sapient brand featured prominently across pitch-side LED advertising at the Etihad Stadium and via the club’s social media channels.
Publicis Sapient CEO, Nigel Vaz said: “We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people-first digital experiences.
“This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.”
