VCCP Media has named Essencemediacom UK’s Tom Wrigley as its new director of digital.

Prior to working at media agency Essencemediacom UK, Wrigley was chief digital, data and technology officer at Spark Foundry.

As part of his new role, Wrigley will be responsible for building the agency’s performance marketing solutions, delivering commercial impact and managing its digital offerings.

He will report to VCCP’s managing director Lindsay Turner.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“The media agency operating model is at a crossroads. Competitive advantage is increasingly driven by technology and AI, making the case for creative integration more compelling than ever,” he said.

“The opportunity to join VCCP Media, an agency already well underway on this journey and exceptionally positioned to lead it, is incredibly exciting. I’m thrilled to be working closely with Lindsay, James and the leadership team to bring VCCP’s challenger spirit and creative vision to every aspect of digital, and to redefine the industry status quo.”

Turner said: “Tom Wrigley brings deep expertise in digital media and a unique blend of leadership in digital marketing, data strategy and operational rigour which will be instrumental in2 helping VCCP Media continue to evolve and deliver exceptional outcomes for our clients.

“Wrigley is aligned with our mission, he understands the importance of doing media differently and has a real challenger mindset. His leadership will be pivotal in ensuring the continued success and evolution of VCCP Media. I’m excited for him to start spending some quality time with our clients,” she added.

Image: Tom Wrigley and Lindsay Turner.