The Department for Education has funded a ‘marketing skills boot-camp’ programme, to inspire young people to choose a career in marketing.
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?
Acxiom’s EVP Mike Menzer on consumer trust and data chaos
Acxiom’s executive VP and general manager, Mike Menzer imparts his wisdom on how brands should deal with data overload and data trust.
DMA to support new government data privacy reforms
The Data and Marketing Association has pledged its support for the government’s data legislation consultation that looks to improve data privacy.
Door drop ad spend increases to £182m since the pandemic
Leaflet, flyer and brochure marketing has increased year-on-year since the pandemic, with under-35s engaging more than any other age group.
Charity campaigns reach lowest effectiveness in five years
New research from the Data and Marketing Association has revealed that charity marketing campaign effectiveness has reached a five-year low.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.
Advertisers react to the Queen’s speech
The Queen’s speech, read by Prince Charles yesterday has solicited a response from the advertising community.