In the latest high profile copyright row, M&S has pulled a t-shirt from sale after The Craft Beer Co. accused it of “ripping off” its trademark name.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
M&S teases its Christmas ad prior to official release tomorrow
M&S has taken to Twitter to tease its Christmas ad prior to its official release tomorrow.
Cuthbert the Caterpillar: Return of the cake
Aldi’s Cuthbert the Caterpillar is set to crawl back into stores after settling a legal battle with Marks & Spencer.
Opinion: Dr Melisa Mete on the Asda and Waitrose ‘Essentials’ debate
Dr Melisa Mete, lecturer in marketing at Henley Business School, shares her take on the Asda and Waitrose branding battle.