Tesco’s latest advertisement for its Clubcard scheme has been slammed online with viewers branding the campaign as ‘creepy’ and ‘horrifying’.
Trollied Tesco trolley helps shoppers lower their spend on mobile phone bills
Tesco Mobile’s latest advertisement features a free-roaming trolley on a mission to save the nation money on mobile phone bills.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
Lidl accuses Tesco of ‘ripping off’ its logo in £2.35m court case
Lidl plans to take Tesco to court over claims that the Clubcard loyalty scheme logo is a direct copy of the German discounter’s logo.
Tesco ‘Better Baskets’ campaign encourages consumers to avoid HFSS foods
Tesco has unveiled its new ‘Better Baskets’ campaign, encouraging consumers to buy healthier food by signposting them to “healthy zones” in-store.