H&M has launched the ‘Explore Your Nature’ campaign to highlight how sportswear and physical activity can positively affect male mental health.
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EasyJet to launch first international marketing campaign since pandemic began
EasyJet has launched a new integrated brand campaign in partnership with its agency of record, VCCP London. The multimedia campaign, titled “NextGen EasyJet” will be focused on encouraging customers to…
Read MoreTop 10 most complained-about TV ads in the UK
Marketing Beat takes a look at the top 10 most complained-about TV ads of the last few years, according to Sortlist.
Sainsbury’s kicks off Bake Off sponsorship with viral-inspired twist
Sainsbury’s Taste the Difference has set in motion its latest promotional campaign as part of its flagship deal to sponsor Channel 4’s Great British Bake Off. ‘Cake or not cake’,…
Read MoreJessica Ennis-Hill to partner with Berry Gardens for second year running
Berry Gardens, a nationwide berry grower co-operative, has joined forces with former Team GB star Jessica Ennis-Hill to promote its ‘More Than Taste’ campaign for the second year running. The…
Read MorePaco Rabanne partners with London’s NTS Radio to promote new talent
Paco Rabanne announces collaboration with London radio station NTS, setting up ‘A Million Ways to Make It’ fund to support up-and-coming artists.
Cadbury partners with Manchester United for virtual Easter egg hunt
Cadbury has brought back its virtual Easter egg hunt, the ‘Cadbury Worldwide Hide’ for a second year running, partnering with Manchester United FC for an expanded promotional campaign. Members of…
Read MoreOfcom strips RT of UK broadcasting licence
TV news channel RT, formerly Russia Today, has had its licence to broadcast in the UK revoked by the media regulator Ofcom. Ofcom has withdrawn the licence on the basis…
Read MoreSky Sports debuts Formula 1 season in HDR & UHD
Sky Sports will broadcast the 2022 Formula 1 season in High Dynamic Range (HDR) and Ultra High Definition (UHD) for the first time in its history.
Fonehouse appoints Leeds-based agency to overhaul SEO performance
British mobile phone retailer Fonehouse has struck a deal with search marketing agency Wolfenden to oversee its SEO performance and strategy. The move comes as Fonehouse looks to increase online…
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