Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.
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DMA to support new government data privacy reforms
The Data and Marketing Association has pledged its support for the government’s data legislation consultation that looks to improve data privacy.
Agencies will increase fees in light of inflation, IPA predicts
The Institute of Practitioners in Advertising (IPA) director general Paul Bainsfair has warned that agencies will inevitably have to raise their prices in light of prevailing inflation levels.
Cost of TV advertising to rise to 13% amid media inflation
According to Zenith the cost of television advertising is set to rise to 11%-13% as media inflation continues to take its hold on the industry.
Omnicom selects new chief data privacy officer to adopt ‘privacy first’ approach
Omincom Group has appointed Brian Clayton as its new chief data privacy officer in a bid to drive the firm’s ‘privacy first’ approach.
Subway opens VIP restaurant aboard luxury yacht
Subway is opening a pop-up restaurant aboard a yacht at West India Quay in Central London, where guest will be offered a “VIP experience”. The event is being launched to…
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