Omincom Group has appointed Brian Clayton as its new chief data privacy officer in a bid to drive the firm’s new ‘privacy first’ approach.
The Big Six advertising agency wishes to ensure that brands and the company itself are complying with ‘increasingly complex’ data privacy laws and regulations throughout the industry.
Clayton joins Omnicom from Conduent, a former Xerox company, where he was associate general counsel and chief privacy officer overseeing compliance and data privacy for more than 65,000 employees in over 70 countries.
During his twenty-year stint at Conduent, Clayton created and implemented privacy programs with the aim of ensuring compliance with data regulations, including Privacy-By-Design, CCPA, GDPR, GLBA and HIPAA.
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“Customers today demand greater insight and control over how their data is being used, making it increasingly important to our clients as they navigate the complexity of data privacy laws and regulations,” Omnicom chairman and CEO John Wren said.
“Brian’s extensive background in data privacy that incorporates data ethics, governance and protection will be an asset to our clients and our agencies around the globe. He has the experience and leadership skills we need to ensure compliance for both Omnicom and the clients we serve is always top of mind.”
The new chief data privacy officer served as a member of the International Association of Privacy Professionals’ (IAPP’s) Publications Advisory Board from 2019 to 2021 and also holds a CIPP/US certification from the association.
Clayton added: “I’m very excited about the opportunity to lead and coordinate Omnicom’s efforts around data privacy as the industry deals with the end of third-party cookies and new emerging privacy standards around the world.”
“I’m passionate about data privacy and am particularly impressed with the company’s privacy-driven data platform, Omni. I look forward to applying my knowledge to helping the company adapt to future changes.”
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