Influencer platform LTK’s Robin Ward explains how long-term strategies can help luxury fashion brands connect with their target audience.
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Brothers Cider plays on festival heritage with upbeat rainy spot
Opinion: Can Sunak’s Conservatives find a comms miracle to win on 4 July?
Isobel managing partner Jamie Williams considers what Sunak and Starmer need to do from a comms perspective to win the election on 4 July.
Marketers react to the general election: ‘Traditional campaigning will not deliver results’
We’re in for an interesting ride over the next six weeks, thanks to Sunak’s snap election. What do marketers expect to see on the campaign trails?
Trip offers an idyllic breath of calm in first multi-million TV ad
Trip has launched its first ever £multi-million ad campaign in an effort to showcase how the drink can help viewers find their calm.
Financial Times selects new creative agency partner
The Financial Times has appointed London-based agency the Orange Panther Collective to create a global audience acquisition campaign.
Melanoma UK enlists ‘Beauty Spotters’ in new life-saving awareness campaign
Melanoma UK and T&Pm have launched a new campaign to bust misconceptions around skin cancer, featuring an awareness-driving nail sticker kit.
Watch: Waitrose whips out the barbecue in fresh summer spot
Brandalism activists hack billboards to spoof Shell ahead of AGM
McDonald’s axes iconic smile from Happy Meal boxes
McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.