Search Results for “sustainability”
Campaigners have reported Luton Airport adverts to the Advertising Standards Authority (ASA) over greenwash concerns. The ads, which have been seen on billboards across the London tube network, on Meta…
Read MoreEarth Day: 1,000 agencies pledge to ditch fossil fuel clients
Some 1,000 agencies have publicly pledged to stop working with fossil fuel polluters as they have signed up to join Clean Creatives’ campaign. While celebrating the milestone figure, Clean Creatives…
Read MoreWarc: Just half of marketers ready for third-party cookie depreciation
Only half (51%) of marketers are prepared for the depreciation of third-party cookies, according to a new report from Warc. The findings show that only 2% of marketers are using…
Read More‘The Last Photo’ suicide awareness campaign tops Act Good rankings
Adam&eveDDBs ‘The Last Photo’ campaign for charity Campaign Against Living Miserably (CALM) has been ranked the highest in a report looking at purpose-driven advertising.
ASA’s new AI system flagged 25,000 ‘irresponsible’ ads in 2023
The Advertising Standards Authority (ASA) has revealed that over 27, 000 ads were withdrawn or amended across 2023 as a result of its work.
SeenThis updates dashboard to help advertisers track emissions
SeenThis has relaunched its Emissions Dashboard, enabling advertisers to assess the carbon footprint of their marketing campaigns.
M&S Food celebrates quality with biggest-ever marketing campaign
M&S Food is sending Michelin-starred chef Tom Kerridge to farms around the UK as it launches its biggest-ever marketing campaign.
Boston Tea Party scoops up Las Iguanas marketing boss
West Country rooted café group Boston Tea Party has appointed former Las Iguanas executive Lucy Harwood to the role of brand and marketing director. Harwood joined the casual dining restaurant…
Read MoreCapri-Sun invests to drive awareness of zero-added sugar range
Capri-Sun is aiming to spotlight fun and carefree moments in its latest integrated marketing campaign, which has a reach of over 400 million. Created in partnership with digital marketing agency…
Read MoreIAB Europe publishes landmark digital ad GHG mapping report
IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.