The government have passed a controversial new Online Safety Bill aimed at making social media platforms more responsible for users’ safety.
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1 in 3 shoppers influenced by online Christmas ads
Cost-of-living pressures at Christmas will also see Brits take a cautious approach to the festive period, according to eBay Ads report.
Royal Match’s viral celeb-studded advert line-up creates buzz online
Gaming app Royal Match has sparked conversation online after social media users noticed the mobile game using multiple high-profile celebrities in its video-on-demand campaigns.
Why are so many big brands slashing their marketing budgets?
MB speaks to industry experts to find out why so many brands are slashing their marketing budgets and how they can weather the economic storm.
The Wilko wake-up call: how marketing played its part in the retail giant’s demise
In an era when many retailers are prioritising innovative marketing, how much did Wilko’s marketing – or lack of it – contribute to its downfall?
Google Adwords high court judgement set to shake up online advertising rules
AdvanceTrack has won a two-year High Court battle with the judgement set to have important ramifications for Google SEO and online advertising.
Famous faces embrace online dating courtesy of Tinder
Famous faces are embracing online dating courtesy of Tinder, thanks to its latest campaign showcasing iconic portraits from the 1500’s.
UK advertising spend soars to £35.7 billion with online formats leading the way
UK advertising spend is predicted to improve in the second half of this year, reaching £35.7 billion – a figure that reflects the return to key online formats, such as the Internet.
UK government protects children in crackdown on illegal online ads and influencer scams
The UK government’s ‘toughened’ up online advertising rules sees it protecting children as it cracks down on illegal ads and influencer scams.
Digital waste crisis: marketing industry faces sustainability challenge
Almost half of marketers admit that inefficient MarTech and AdTech platforms reveal the sector’s sustainability double standards.