A staggering 96% of the creator economy is yet to be tapped into and properly utilised, according to a new report from Ogilvy looking into the future of influencer marketing.
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IPA Bellwether Q3: UK marketing budgets rise in face of recession
The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.
Samsung partners with Skateboard GB to capture emerging talent
Samsung has partnered with Skateboard GB to empower the next generation of skateboarding talent, capturing it on its new Galaxy Z Flip5.
Dog Cat & Mouse appoints former IPA president and VCCP founder to board
Independent creative agency Dog Cat & Mouse has named former IPA president and VCCP founder Ian Priest as its new non-executive chairman.
Advertising Association names new director of public affairs
The Advertising Association(AA) has named Lisa Hayley-Jones as its new director of public affairs, replacing the outgoing Sue Eustace.
Smoking Gun wins Interflora World Cup in UK debut
Smoking Gun, the Manchester-based PR agency, has been appointed to promote the latest World Cup to hit UK shores, the upcoming floristry Interflora World Cup.
Olympic GB athletes unite for diversity and inclusion campaign
Ocean Outdoors has launched a DOOH British athletes campaign tackling bias and discrimination and calling for fairer representation in sports.
Baileys launches accessible social campaign in partnership with RNIB
Bailey’s has this week launched a new campaign designed to make its treat content more accessible to blind and partially sighted people.
Dentsu global CCO abruptly walks away following internal ‘re-organisation’
Dentsu global chief creative officer, Fred Levron has left the agency following a statement released by the Japanese firm yesterday (30 March).
Pinterest and Dentsu UK team up to boost brands’ performance on platform
Pinterest and agency Dentsu UK&I have teamed up to offer brands an exclusive initiative designed to boost their performance on the platform.