Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
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Brandwatch reveals marketers’ top priorities for 2024
Analytics tools and social media engagement are set to top marketers’ priorities in 2024, with platforms such as LinkedIn projected to be pivotal.
VML UK appoints new CSO following merger
Ben Worden, Wunderman Thompson UK’s former head of planning has been appointed as VML UK chief strategy officer.
Gymbox calls out OOH media after ad appears to offer ‘rest of the year free’
Gymbox’s Rory McEntee has aired his frustrations with Global in particular after the media owner appeared to botch its New Year campaign.
Tom Morton moves on from R/GA after 8 ‘remarkable’ years
Tom Morton has left IPG owned agency R/GA where he was most recently global chief strategy officer, having been at the company for eight years.
UK adspend to grow in 2024, continuing post-COVID recovery
IPG’s media intelligence wing Magna has forecast growth of 5.7% for UK adspend in 2024, rising from 3.7% in 2023.
Banned ads 2023: Who made the ASA (s)hitlist this year?
From provocative Müller yoghurts to deceptive cosmetic surgery claims, we round up some of the more memorable ads banned by the ASA in 2023.
Famous faces urge Downing Street to take action in hard-hitting Cancer Research film
Radio presenter Nick Grimshaw and actor Nick Mohammed have partnered with leading charity Cancer Research UK to launch a powerful film.
Northern Ireland pub’s £700 Christmas ad dubbed ‘better’ than John Lewis
A Christmas advert for a pub in the Northern Ireland town of Enniskillen that cost just £700 has been described as ‘better’ than John Lewis’ effort.
Advertisers to waste £60bn on invalid web traffic in 2024
Advertisers are wasting more money than ever before on invalid traffic such as bots and fake clicks, according to an in-depth new study.