JD Williams is kicking off its exclusive sponsorship of Channel 5’s Inspired Living with a campaign starring Gok Wan, Judi Love and Helen Skelton.
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Air up launches classy new ‘It’s not a water bottle’ campaign
Air up is launching its first TV campaign in the UK to mark the appointment of the UK’s largest media agency 7stars, showcasing the features of the bottle.
Data: Global advertising spend to increase but concern remains around AI and trust
WARC Media predicts that global advertising spend will help double its growth in 2024 with spend expected to top $1 million, but expresses caution around AI.
Channel 4 could cut up to 200 jobs as ad sector slumps
Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
Amazon Ads Q3 revenue soars over $12bn exceeding forecasts
Amazon Ads global revenue in Q3 hit over $12 billion, exceeding initial predictions and representing a 13% quarterly growth and a 25% YOY.
Nielsen debuts cross-platform global audience measurement solution
Audience measurement company Nielsen has unveiled a global cross-media measurement solution for publishers and platforms.
JET unveils ‘beautifully surreal’ CGI-animated campaign
Jet has unveiled the first instalment of its ‘Keep on Moving’ campaign with two new spots that will form part of a six-week programme of activity.
Channel 4’s 2023 Diversity in Advertising Award to challenge brands over LGBTQIA+ representation
Channel 4’s 2023 Disability in Advertising Award will challenge the industry over its lack of genuine representation of LGBTQIA+ people.
KFC teams with up TikTok star GK Barry for new Teriyaki burger launch
KFC has tapped TikTok sensation GK Barry for the launch of its new Japanese-inspired Teriyaki burger and bites, available from today (24 July).
WARC and Amazon Ads reveal growing influence of MMM
A new piece of research developed by WARC in collaboration with Amazon Ads has revealed that marketers are favouring a return to MMM.