A strong majority (61%) of marketers expect business to improve across 2024, with brand marketing investment predicted to hit record levels.
Search Results for “digital marketing”
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
The Office’s Brian Baumgartner spreads ‘marketing math’ across socials
Social media agency Kubbco has launched a tongue in cheek awareness campaign about the calculations marketers make, fronted by fresh “numbers guy” The Office’s Brian Baumgartner.
ASA sets deadline for new digital image alteration guidelines
The ASA has set a deadline to tackle issues around digitally-altered images in advertising and their potentially harmful impact on body image.
Brands wasting $600m in ‘unsuitable’ digital ad spend over festive season
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to new analysis by Creative X.
Brands are wasting their budgets on ‘annoying’ and ‘unpleasant’ digital ads
Brands are wasting their marketing budgets on ‘annoying’ and ‘unpleasant’ digital ads that are doing ‘more than harm than good’.
IAB UK brings 8ft brown bear on board as as chief digital cheerleader
IAB UK is using an 8ft brown bear to front a new campaign encouraging advertisers to rediscover the joy of digital advertising.
Meta’s digital advertising rates plummet to 3-year low
Meta’s digital advertising rates have plummeted to a three-year record low, following a strong recovery from the ‘double recession’.
Walking the walk: How purpose-driven marketing can be a force for good
Posterscope MD Tim Sapsford considers whether putting purpose on the media plan allows advertisers to go beyond talking about being purposeful.