OceanSaver features Bristolian sea shanty group The Longest Johns in its TV debut campaign encouraging people to switch to more environmentally friendly laundry products.
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What’s behind the marketing magic sparking M&S’ grocery growth?
Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
Co-op credits advertising success for barnstorming membership increase
The Co-op has praised the success of its advertising in helping it recruit over one million members in 2023, more than in 2021 and 2022 combined.
Data: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
Aldi ad banned for misleading ‘cheapest Christmas dinner’ claim
Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
Richmond invests £2.6m into new ‘Good Times’ masterbrand campaign
Sausage brand Richmond is investing £2.6 million into marketing and brand communications with a Saatchi & Saatchi ad taking centre stage.
Watch: Conor McGregor-owned Irish stout brand shares nod to craft for St Patrick’s Day
Tesco partners with Vauxhall for EV advertising push across retail media
Tesco has partnered with Vauxhall to advertise its electric vehicles through the supermarket’s digital screens, social media and digital channels.
PR nightmares: 7 scandals from the Post Office to Open AI
Marketing Beat takes a look at the Post Office and other recent PR scandals that threaten to seriously damage big brands.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.