Several clubs sanctioned by ASA for irresponsible ads encouraging excessive and underage drinking, with actors used under 25.
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Gymshark depicts the reality of a sweaty workout in its latest campaign
Gymshark’s latest campaign ‘Look Good, Lift Ugly’ wishes to challenge the perfect image of gym-goers it is often guilty of portraying.
Retailers waste over £19k a month on ‘ineffective’ digital marketing
Retailers are wasting an average of £19,000 a month on ineffective digital marketing according to new research from ROI Hunter.
Amazon teams up with Heart radio station to wake up the nation with Alexa
Amazon and Heart radio station have teamed up to create a multimedia campaign to encourage the nation to say “Alexa, play Heart”.
Channel 4 breaks the fourth wall with bold Hollyoaks campaign
Channel 4 has launched a new campaign to promote its long-running soap Hollyoaks, spearheaded by the release of three intimate 40-second films.
Sports Direct appeals to Gen Z with its latest back-to-school campaign
Sports Direct has unveiled its latest back-to-school campaign with the aims of appealing to Generation Z and TikTok fans.
Love Island’s Gemma Owen pens six-figure brand deal with PrettyLittleThing
Love Island contestant Gemma Owen has penned a six-figure brand deal with PrettyLittleThing, a week after Ekin-Su signed with Oh Polly.
New York’s Mediaocean acquires SaaS firm Imposium
Omnichannel advertising platform Mediaocean has announced that it has acquired video software firm Imposium. The small, New-York based tech…
MKM building supplies produces promo ‘drill’ track for latest social campaign
Hull-based builder’s merchant MKM has worked with builder-turner rapper 2K Da Builder to release their own promotional music video.
Birds Eye releases sustainable swimwear range
Frozen food brand Birds Eye has released a limited-edition sustainable swimwear range in time for the summer holidays.