Funeral service provider Pure Cremation has selected JAA in order to handle its media account, worth £10m, after a competitive pitch process run by the Aperto Partnership
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Unilever chief brand officer to depart after 35 years
Aline Santos is set to leave her role as chief brand officer and chief equity, diversity and inclusion officer at FMCG powerhouse Unilever.
Aldi parodies Vogue magazine cover in ‘Rogue’ stunt, to mixed reactions
Aldi has received varying reactions to a recent tongue-in-cheek stunt that saw the supermarket’s marketing team post a mock Vogue magazine cover.
Mother invests in start up creative agency Small World
Independent agency Mother is investing in new agency Small World, which builds curated super-teams for specific briefs.
East Midlands Railway reviews creative account
East Midlands Railway is set to review its creative account, as it seeks to develop results-driven campaigns.
Dove Super Bowl spot highlights how nearly half of young girls quit sport due to body insecurities
Dove marks its return to the Super Bowl for the first time in fifteen years with an advert which touchingly raises awareness of low confidence among girls.
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Spoof agency slams adland ‘carbon neutral’ claims in stunt
Spoof agency Atmospheric has taken aim at the use of the term “carbon neutral”, with a fake campaign announcement.
Ogilvy shares 2024 predictions for Social 3.0
Ogilvy has identified key trends including brand collaboration, lo-fi realities, AI and the transformation away from traditional influence in its latest social media report.
M&S Food enlists Status Quo to turn the amp up on savings
M&S Food has rewritten the Status Quo hit Rockin’ All Over the World, jazzing up the lyrics to highlight its latest raft of in-store savings.